The top 5 things you should look for in CBD oil
If you do a search for “best CBD oil” in Google, you will be presented with a seemingly endless supply of top 10 and top 20 CBD oil lists. But how are we supposed to know if these CBD oils are REALLY any good? Sure, some of these lists will lay out basic criteria like value and effectiveness, but the information provided is usually limited at best, leaving me wondering about the real, objective quality of the CBD oil.
That’s why today I want to equip you with the top 5 things you should be looking for when shopping around for CBD oil. Think of it as me teaching you to fish instead of giving you a fish. As long as you know what to look for, you can do your own evaluating and make better decisions for yourself!
So let’s dive in to the top 5 things you need to look for in a quality CBD oil.
1. Company reputation
The 2018 US Farm Bill was a wonderful step towards the full legalization and regulation of CBD. However, it also opened the flood gates for everyone and their mother to start dumping CBD of various qualities into everything from water to toothpaste. A new CBD company pops up almost every day trying to get a piece of a CBD market that’s estimated to hit $22 billion dollars by 2022.
The problem is, many of these companies only have eyes for your pocketbook, not your wellness.
That’s why it’s super important to do your research and make sure the company you are thinking of buying CBD oil from is established and respected within the industry. Look around for real, unbiased customer reviews (reviews not found on the company’s own testimonials pages), and make sure there is a wealth of 3rd party information out there on the company.
Also, make sure the company doesn’t make outrageous health claims about their products. Anyone telling you that CBD will absolutely cure your cancer is likely more interested in selling you a product than making you actually healthy. Don’t get me wrong, CBD does in fact have health benefits, possibly awesome ones, but anyone being honest will tell you that CBD isn’t a panacea.
This is a big one: does the company selling you CBD oil provide transparent, easily acquired, 3rd party test results? If not, then you might want to look elsewhere.
The real thing to look for here is whether the company puts a test result sticker on each and every bottle of CBD oil they sell. This ensures that a 3rd party not only verified that each bottle had the proper amount of CBD in it, but that it also doesn’t have too much THC.
In addition to stickers on the outside of the product itself, look for things like QR codes on external packaging that you can scan with your phone. These codes will usually lead you to a website that shows the test results for the specific batch that your CBD oil came from.
Test results are super important, as there have been tons of reports of CBD oil containing too much or too little CBD, or even harmful contaminants.
Related to the issue of testing is potency. You want to make sure that the CBD oil you purchase very clearly labels how much CBD oil is in every bottle. Not only that, but you want to be sure you also know how much CBD is in each dropper, the little tube that comes in a tincture bottle that you use to suck up the CBD oil. After all, the dropper is what you are actually going to be using when you take your CBD oil, and you need to know precisely how much you are taking.
This is particularly important for anyone taking CBD under a doctor’s direction, as a doctor will likely have you on a very specific dosage. Without knowing exactly what’s in the bottle and how much is in each dropper, you are left doing some guessing work and possibly some complicated math. If a bottle tells you it has 500mg of CBD but not how much is in each dropper, then you have to guess the volume of each dropper and divide that into the volume of the bottle, then take that number and… you know what, just find a company that tells you the potency flat out.
4. Where the CBD comes from
Not all CBD oil is created equal, and where the oil comes from and how it was made might make a very big difference in whether you get the effects you are looking for or not.
Specifically, you want to know if the oil is full spectrum, broad spectrum, or an isolate, and if the oil comes from industrial hemp, marijuana, or from an alternative source. In a nutshell, isolate is going to contain CBD and nothing else, whereas full or broad spectrum oils will have some degree of the other “stuff” that is present in the whole plant.
Which is better? That really depends on who you ask! Some people swear by the “entourage effect,” the idea that CBD works better when in the presence of all the other substances that are naturally in the cannabis sativa plant. Other’s want nothing to do with all that other stuff and would rather have pure CBD.
There is something to be said for either, but the point of the matter is you don’t want to get a full spectrum oil when what you wanted was an isolate, or vice versa.
Also, make sure your oil comes from organic plants, ESPECIALLY when it comes to full spectrum oil. These sorts of oils pull everything out of the plant and if there are any pesticides, solvents, or chemical fertilizers present, then those things might make their way into your CBD oil.
If you can’t find any of this information on the packaging or on the company’s website, then reach out to them and ask questions! The fact that this information isn’t readily available might itself be a violation of point number one above, but a company that doesn’t quickly respond to any request for basic information is putting up a major red flag.
And pay attention to the response you get, if you get one. Is the answer direct? Does the person actually respond to what you are asking? Or does the answer meander around the issue like a politician at a press conference? Trust your gut here. If there is nothing to hide the answer should be straightforward.
The bottom line is this: if you are going to take a company’s product for your health, you should feel confident with the information they are providing you. If something doesn’t feel right, don’t take it. There are plenty of reputable brands out there who produce high quality CBD oil, and you shouldn’t settle for anything less than transparency and quality.
Let me know in the comments below if you have had any experiences with shady CBD companies. Let’s help each other navigate this new, crazy world of CBD!